A ContentLink™ is a contextually relevant keyword that is discovered in real-time on a web page from within Kontera’s vast network of publishers and is automatically turned into a link to the most relevant ad from among Kontera’s thousands of advertisers.
ContentLinks™ appear as distinctive links with a unique underline that upon mouse-over open a tool tip layer with relevant advertising information.
The prospective customer sees the text ad, complete with logo or other graphic element, and only upon click will that user be directed to the advertiser’s web site.
With ContentLink™, publishers generate incremental revenue while advertisers reach their most targeted and relevant audience on a Cost-Per-Click basis.
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