The advantage CPASE has over conventional pay per click bidding is NOT paying per click! Unlike other search engines that charge per click, CPASE gives you the ability to still bid on keywords but only pay when a lead or sale is generated. CPASE methodology is based on multiple factors;
- Charge Advertisers when they receive a lead or sale
- Conversion rate from click to a lead (or sale)
For Publishers here is the link to the CPASE
For Advertisers here is the link to the CPASE
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